1st Choice

Because you care for your pet
Health at the heart of our nutrition
Bringing the natural world into our homes

Developed by nutrition experts, 1st Choice caters to the specific dietary needs of your pet, based on their overall health and stage of life. Every 1st Choice formula uses top-quality ingredients, with no meat by-products.

Through ongoing research and development, 1st Choice is able to provide dogs and cats with the ultimate in nutritional value. Our dedicated team of veterinarians, agronomists and biologists work tirelessly to develop formulas that are both nutritious and delicious. Made from superior-quality ingredients, 1st Choice is the only source of daily nutrition developed to enhance every stage of your pet’s life. Our products for cats and dogs are corn, wheat and soy-free and incorporate the findings of the latest scientific breakthroughs to promote health and vitality.

All of our 1st Choice products are proudly manufactured right here in Canada by a family-owned company established since 1969.

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1st Choice uses top-quality ingredients, with no meat by-products
Health
Pet Health
When it comes to our pet food, we put health above all else, something that is reflected in each kibble we make and each ingredient we choose. We want the best for your best friend so he can live a long and healthy life.
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Heart
Heart
We also put heart into every kibble we make. Our dedicated and passionate team is very knowledgeable about nutrition and goes to great lengths to ensure that our food is good enough to feed to their own pets.
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Nutrition
Pet Nutrition
Nutrition is the very reason we created 1st Choice. We provide pets with advanced nutrition in the form of premium quality formulas that are designed to meet your pet’s specific needs at every stage of his life.
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Prebiotic Fiber Balance, exclusive to 1st Choice!
It all happens in the gut!

Did you know that an essential ally of the dog’s immune system is located in its gut?

The microbiota, also known as the gut flora, holds more than 100,000 billion different microorganisms. Among them are many “good” bacteria contributing to overall dog health and well-being.

That’s why 1st Choice Nutrition now offers a complete line of specialized dog formulas that contain an exclusive balanced blend of prebiotic fibers. Each formula helps build a healthy microbiota, which can effectively support the immune and digestive systems.

Each kibble contains a unique fiber blend tailored to the dog’s size and life stage. Prebiotic sources have been scientifically selected to obtain an optimal soluble and insoluble fiber ratio, promoting overall health!

Soluble fibers, commonly called prebiotics, are composed mainly of yeast extract and inulin, which comes from chicory root. They nourish the good bacteria naturally present in the gut flora and strengthen the dog’s immune system. These good bacteria are also called probiotics.

Discover the expertise hidden in the kibble
Life is all about balance... even for dogs!
How dogs live longer, healthier lives - 1st Choice Nutrition
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